Categories

Newly Arrived Brands

Client portal

Wholesale access with a portal built for efficiency

Order in seconds, track shipments in real time, and manage procurement 24/7 — the same tools our partners use across Europe.

Prefer self-service? Register online

How it works

From account setup to repeat orders — the same path our partners use across Europe.

  1. Open a trade account

    Register your company. We verify your business details so you get wholesale access and pricing.

    Register online →
  2. Explore 10,000+ SKUs

    Browse assortment, brands, and promotions — instant noodles, beverages, snacks, and more from Asia.

    View assortment →
  3. Order in the client portal

    Place orders online, check availability, and track shipments — built for high-volume B2B buying.

    Client portal login →
  4. EU logistics & replenishment

    Strategic warehousing, compliant documentation, and reliable dispatch — reorder when your shelves need it.

    Delivery information →
35+ years in trade

Your trusted Asian food partner since 1988 — wholesalers, retail, and HoReCa across Europe.

10,000+ SKUs

Premium products sourced from the heart of Asia — one portfolio for your shelves.

EU logistics

Strategic warehousing and same-week dispatch to keep your business stocked.

Direct-from-source pricing

Long-standing producer ties — you buy closer to origin, margin stays with you.

Strict compliance

EU food safety, full traceability, and documentation that is audit-ready.